Crossroads Launches Vision Campaign “Ignite Hope: Power in Unity” Following YES TV’s Purchase of Historic Crossroads Building
BURLINGTON, ON– Crossroads Christian Communications Incorporated (Crossroads) is excited to announce the launch of its visionary campaign, “Ignite Hope: Power in Unity,” following the recent acquisition of its historic building by YES TV. This strategic move marks a significant milestone in the organizations’ joint commitment to enhancing their mission of spreading faith, hope, and unity across Canada and beyond.
In an era characterized by division and uncertainty, the “Ignite Hope: Power in Unity” campaign emerges as a beacon of light, embodying Crossroads’ 60-year commitment to providing hope, nurturing faith, and delivering tangible aid to those in need. This campaign calls on donors, stakeholders, and all who want to see the message of Jesus remain in the public square to unite under the banner of Crossroads and partake in this call to unity for the church in Canada and the global Christian community.
YES TV, Canada’s most-watched Faith and Family Values Channel, recently acquired the building originally established by Crossroads in 1992. The purchase, which occurred in December 2023, has brought a new name and a renewed vision to the building: Crossroads Unity Commons. ‘Crossroads’ represents the legacy that God has provided for years, ‘Unity’ reflects the prayer of Jesus, and ‘Commons’ signifies the collective of creatives coming together to do good in the world.
Crossroads Unity Commons, located at 1295 North Service Road in Burlington, Ontario, features three state-of-the-art studios, office spaces, a 7,500 sq. ft. ballroom, and a spacious 8,000 sq. ft. atrium. The building also offers over 50 offices and co-working spaces, along with a commercial kitchen and studio areas designed to meet both internal and external production needs.
Kevin Shepherd, CEO of YES TV and Crossroads, expressed his excitement about the acquisition and its implications for both organizations. “We are thrilled YES TV has completed the purchase of the building Crossroads founded, a crucial asset that will significantly bolster our purposeful operations. This strategic investment reflects our unwavering dedication to enhancing our impact and improving our ability to create a hub that delivers the mission with compassion and effectiveness.”
The “Ignite Hope: Power in Unity” campaign aims to revitalize the spirit of the community through innovative media programming, prayer ministry expansion, global outreach, and the unifying force of the Crossroads Unity Commons where we operate our ministry hub. This space will serve as a central hub for Crossroads and YES TV’s multifaceted initiatives, enabling the expansion of innovative media and ministry programs while fostering collaboration to better support the needs of their partner organizations.
The campaign’s thematic scripture, 1 Thessalonians 5:10-11, serves as a reminder of the purpose and urgency behind this mission: “Christ died for us so that, whether we are dead or alive when he returns, we can live with him forever. So encourage each other and build each other up, just as you are already doing.” This message underscores the importance of unity and collective action in a world that is increasingly divided.
David Mainse, the visionary behind Crossroads, started 100 Huntley Street in 1977 with a mission to communicate the love of Jesus and help as many people as possible build a deep relationship with Him. This legacy of faith, hope, and love continues to drive Crossroads’ mission, as it adapts to meet the evolving spiritual and humanitarian challenges of our time.
As Crossroads moves forward with the “Ignite Hope: Power in Unity” campaign, we invite the church in Canada and the global Christian community to join in this vital mission. Kevin Shepherd said, “It’s the unity of the church that will lead to the salvation of the world. We are doing everything we possibly can as a ministry to unite the body of Christ.” Together, we aim to ignite a flame of hope that burns brightly, illuminating the path for many and demonstrating the power of unity in Christ.
We invite you to support the Ignite Hope: Power in Unity campaign:
1-800-265-3100