About Crossroads

Crossroads’ Purpose

Revealing the transforming story of Jesus through inspiring and innovative media to anyone, anywhere, anytime.

Crossroads Christian Communications Inc.

Crossroads is Canada’s leader in providing faith and values media content for people of all ages. 100 Huntley Street, the flagship television program of Crossroads was founded by Rev. David Mainse and is the longest running daily television program in Canada. Crossroads provides relevant messages of faith and inspiration for millions of Canadians and has done so for 60 years. Its mission is to help people of every age and stage become followers of Jesus Christ through inspired media. Crossroads interacts with its viewers via 24/7 prayer lines, and it has also been a highly respected and effective not-for-profit aid agency for over 45 years, having responded in times of natural disaster worldwide, raising funds and partnering with on-site, non-government organizations for emergency relief and long-term rebuilding strategies.

The responsibility for outreach is to the world. Outside North America, C.C.C.I. responds only to requests from organized and established Christian leadership. The role is as a catalyst to the development of indigenous and self-supporting ministry.

Statement Of Faith

The Corporation shall continually and steadfastly uphold and maintain the Statement of Faith as hereinafter set out to wit:

We believe that God has revealed Himself as a Trinity in unity, in the persons the Father, Son and Holy Spirit, eternally existent.

We believe that our Lord Jesus Christ, was fully God and fully man, and we believe in His virgin birth, in His sinless life, in His miracles, in His vicarious and atoning death through His shed blood for all who put their trust in Him. We believe in His bodily resurrection, in His ascension to the right hand of the Father, and in His personal return in power and glory.

We believe in the divine inspiration and entire trustworthiness of the Bible as originally given and in its supreme authority in all matters.

We believe that for the salvation of lost and sinful humanity, regeneration by the Holy Spirit is absolutely essential.

We believe in the ministry of the Holy Spirit by Whose indwelling the Christian is enabled to live a godly life, and by Whose power the Christian is enabled to witness.

We believe in the resurrection of both the saved and the lost: they that are saved unto the resurrection of life and they that are lost unto the resurrection of damnation.

We believe in the spiritual unity of all believers in our Lord Jesus Christ, the one Church, which is the body of Christ.


On June 2, 1962, a 26-year-old pastor in Pembroke, Ontario, Rev. David Mainse launched his first television show, Crossroads as a weekly 15-minute Saturday program, following the late-night news.


Crossroads is audited annually by Grant Thornton, and financial results are available publicly through the Canada Revenue Agency Charity Returns.

Canadian Centre Christian Charities
Evangelical Fellowship Canada