Our Team

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Chief Executive Officer

Kevin Shepherd

Kevin Shepherd joined Crossroads and YES TV as Chief Executive Officer on September 8, 2020.

Kevin has been in ministry leadership for over 25 years. Most recently, from 2008-2020 he was lead pastor of Glad Tidings Church in Burlington, ON. During that period the church experienced significant growth, expanding to four Sunday services at two sites, with priority given to community engagement and leadership development. His ministry is motivated and characterized by inspiring generations of diverse people to grow and experience the joy of faith in Jesus together.

Kevin has been part of the Western Ontario District Executive of the Pentecostal Assemblies of Canada (PAOC) for over ten years and presently serves as the Assistant Superintendent. Additionally, he serves the national fellowship of the PAOC on the General Executive, lends strategic support to the Multiply Network and served on the Board of Governors for Master’s College & Seminary for six years.

Kevin is married to his beautiful, long-time best friend, Sherri, and is thrilled to be the father of their son Caleb and their daughter Sadie.

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Management Team

Kevin Shepherd 748x718

Kevin Shepherd
Chief Executive Officer
Crossroads & YES TV

Melissa McEachern 748x718

Melissa McEachern
Chief Operating Officer
& Chief Content Officer

Joel Auge 748x718

Joel Augé
Chief Growth Officer

Jeff Hogan 748x718

Jeff Hogan
Chief Financial Officer

Mike Van Slingerland

Mike Van Slingerland
Chief Development Officer

Meet The Development Team

Keeping Canada's Engine Of Hope Strong Through Partner Relations


In a collective spirit of philanthropy, our development team leaders inspire trust, and a culture of giving that activate our media missionaries to reach new frontiers with the hope of Jesus Christ and empower donors to make a tangible difference in our world.

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Rob Ennema

Vision Campaign Director

Rob's Bio

Rob Ennema

Vision Campaign Director

Phone: 905-630-4153
Email: [email protected]

Rob Ennema is Vision Campaign Director for Crossroads Christian Communications, where he leads the strategic planning and execution of the Ignite Hope: Power in Unity initiative. With over a decade of service at Crossroads and prior leadership at Link Charity Canada, Rob has participated in several campaigns, driving prayer mobilization, community engagement, and donor partnerships nationwide. A recognized expert in legacy giving, he thrives on building personal relationships and loves meeting one-on-one with donors to share vision and impact. Married with four boys, Rob combines data-driven insights with a heart for ministry, inspiring teams and supporters to unite in prayer, worship, and action for Canada’s future.

Arlene Reemeyer

Partner Relations Representative

Arlene's Bio

Arlene Reemeyer

Partner Relations Representative

Phone: 905-407-8477
Email: [email protected]

Arlene is committed to dedicating her gifts and warm heart to helping Crossroads donors steward their resources to benefit God’s Kingdom. She loves to listen and pray with our partners and acknowledges the challenge of how to give wisely – to leave an inheritance to loved ones while remaining a good steward and being accountable for what we’ve been given. Prior to her full-time ministry work at Crossroads and before this, Youth For Christ, Arlene enjoyed a career in business management. When she’s not talking with Crossroads partners, the mother of 3 adult children enjoys church, cycling, hiking and tackling home projects.

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Cindy Melnichuk

Partner Relations Representative - Western Canada

Cindy's Bio

Cindy Melnichuk

Partner Relations Representative – Western Canada

Phone: 403-651-1608
Email: [email protected]

Growing up in the deep south, Cindy learned the home-style traits of southern hospitality. Nurturing and compassion were instilled as a young child raised in the Bible Belt.

Cindy holds degrees in Human Development and in Sales and Marketing. Cindy has sold residential and commercial real-estate for 25 years earning her way as a life-time multi-million-dollar producer. Cindy has deep roots in Crossroads and carries a passion for the media ministry. She loves to connect with our partners to share stories of lives changed and all the latest news. Cindy and her husband, Rob, live in Calgary.

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Joel Bradley

Partner Relations Representative

Joel's Bio

Joel Bradley

Partner Relations Representative

Phone: 905-802-1014
Email: [email protected]

Joel Bradley’s faith journey commenced at the age of seven, when he, alongside his mother, tuned into 100 Huntley Street. Witnessing the transformative story of Jesus deeply impacted him, sparking an unwavering zeal for the gospel. This ignited passion, combined with his innate ability to connect with individuals, now fuels his role at Crossroads, where he strives to advance the message of Jesus through inspiring and innovative media, helping others experience the life-changing power of Jesus.

Joel joined the Crossroads team in April 2023, marking a new chapter after dedicating 12 years to full-time ministry. During his tenure as the Regional Manager for Central Ontario at Samaritan’s Purse from 2012 to 2023, he honed his abilities in community service and engagement.

Joel is married to his wife Chasta for over 24 years, adopted two wonderful children from South Korea, and is passionate about his family, faith, and various interests including sports like golf, hokey, college football, and pickleball.

Board Members

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Stevan Novoselac
Chairman
Retired Lawyer and Partner with Gowling WLG (Canada) LLP

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Pamela Shaw
Vice Chair
Community Engagement and Philanthropy

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Arnold Small
Former Owner,
Home Hardware Building Centre

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August Konkel
Professor of Old Testament,
McMaster Divinity College

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Tania Meikle
Co-Lead Pastor,
Kingdom House Christian Centre

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Josiah Shelley
Partner, ForwardPath Al and Managing Partner,
Shelley Ventures

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Paul Hazzard
General Manager,
Southpoint Equipment

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