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"The key objective of Crossroads Christian Communications Incorporated is to add to and bring unity to the Body of Christ through direct and indirect evangelism; to enhance and augment the ministry of the local church; and to build understanding, credibility and attractiveness of life in Jesus Christ.
This is accomplished by the creative use of television and other media together with other activities which respond to the mission conscience and needs of the constituency.
The responsibility for outreach is to the world. Outside North America, C.C.C.I. responds only to requests from organized and established Christian leadership. The role is as a catalyst to the development of indigenous and self-supporting ministry."
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